You’ve all heard of the term before. POC – People of Color. But, since the inception of this project, that term seems to have overstayed its welcome.
So, to stay true to the core reason why this stock image site was created, to feature Black and Indigenous people, we went back to the thinking board.
It turned out that the answer was always in front of our eyes: People Of Canada
The people of Canada are diverse, colourful, vibrant and from all over the world. We want to show the world our diversity while featuring Black and Indigenous people who are often forgotten when it comes to stock photography.
What is stock photography? Common images of everyday people doing common things. And let’s face it. Visible minorities are the most common people around the world yet, they are the least represented in stock images doing regular things like holding money, shaking a leaf, or tapping a laptop.
POC Images’ goal is to spotlight and feature the culture of Black and Indigenous people through a Canadian lens and atmosphere while exploring all the different colours that make this land so beautiful.